The Case for Increasing Variety at Your CrossFit Gym

Welcome, new readers! As shared in my previous post, if you're new here, you probably found us because the CrossFit Journal team spent a week hanging out at CrossFit South Brooklyn (CFSBK) last summer in honor of our 10-year anniversary, and is releasing a series of videos about our gym called "Inside CrossFit South Brooklyn." We started this blog, Inside the Affiliate, in 2013 in the interest of open-sourcing and sharing best practices for running a CrossFit affiliate. As promised yesterday, we will be reposting each video on Inside the Affiliate as they come out (click here for the full list of videos). Today, we're highlighting "Variety," which focuses on our wide variety of classes, the principles uniting each class, and the reason we have so many—such as barbell-free circuit training, yoga, active recovery, and postpartum and age-specific classes. In total, CFSBK's coaching staff supports more than 100 classes per week.

If you've been reading Inside the Affiliate for a while, you might remember my recent article "10 Things I've Learned in 10 Years of Owning a CrossFit Gym." In that article, one of the 10 things I learned was that diversifying your offerings enables your gym to grow and increases member retention. CFSBK strives to be a neighborhood gym with something for everyone, and diversity of offerings not only brings in new people, but also keeps your longtime members engaged, making your gym a one-stop shop for everyone’s fitness needs. Read the article here, and watch the video above or over at CrossFit Journal

We're looking forward to sharing more of these videos with you as they come out. Thanks for reading and as always, post questions in the comments. 

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Reader Comments (2)

Thank you for providing SO much valuable information in these articles, David and CFSBK Team. I just finished reading alllll of them over the last week and absolutely fell in love. I started reading due to the articles being featured on the CrossFit Journal and all I could think with every article was "I wish I would have found this sooner!" Although, it did come at the opportune time; I just took my L3 certification this morning (which I spent months studying for and feeling extremely stressed about for the last few weeks). After reading your articles, I definitely felt better prepared with the knowledge and learning I gained from you and your Team-along with the humanness and authenticity of everything you shared. I have already shared several articles with my other coaches and athletes and continue to brag about how great you all are! Thank you, thank you, thank you! Words cannot express how meaningful this all is. If I'm ever in Brooklyn I will 100% drop in :)

December 13, 2017 | Unregistered CommenterJFTB


Thank you so much for the kind words! It's always so meaningful to hear from people who resonate with any of the articles/info we put out. Best of luck moving forward and please don't hesitate to stop by if you're ever in NYC!

December 29, 2017 | Registered CommenterDavid Osorio

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