Last October, I went to a Box to Business seminar in New York City, hosted by Jason Khalipa from NC Fit and Jarret Perelmutter of BRICK Sport Performance. The seminar took place over a couple days, during which Khalipa and Perelmutter shared their perspectives on the do’s and don’ts of running a gym. Even though I’ve been in the business for over a decade, I still like to take advantage of professional development opportunities, and appreciate hearing the perspectives of others. One of my biggest takeaways from the seminar was about the importance of gym owners clearly defining their core values, and communicating them to coaches and staff.
Obviously, we’ve discussed the core values of CrossFit South Brooklyn on Inside the Affiliate before, and they’re even written on our About page. Those values are that training experiences should be professional, inclusive, and effective – and those values have intuitively guided my decisions over the years with my gym. But soon after the seminar, I decided to take the time to write out exactly what I mean by those values, and added a few as well. More on this below.