Seven-plus years in and I still see CFSBK as a continuous work-in-progress. Reflecting back on our earlier years, I wince a little at the way we could have been doing things better, given the 20/20 vision that comes with learning from experience. That's not to say we haven’t always attempted to deliver an excellent service, cared about our members, and poured passion and love into all our classes; but it does mean that we're constantly tweaking our program and experimenting with how we can evolve the gym. Starting a business from scratch involves a lot of learning by trial-and-error. In the broader world of fitness, it wasn’t so long ago that CrossFit was the new kid on the block, and we’ve all had to figure many things out as we’ve gone along. This process of learning and sharing is largely why I started ITA in the first place; if you can benefit from the solutions CFSBK has discovered, all the better.
But part of growing a successful business involves embracing the actual process of growth, and constantly learning to serve your community and population better than any one else can. One of the most effective ways we’ve learned to learn involves soliciting direct feedback from our members. We’ve done this in two main ways: first, by using various feedback forms, and second, by maintaining an open dialogue on our blog.